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Post Date : Jun 30, 2012 09:53:40 | Usually ships in 24 hours

The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition)

Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet.

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career. 50 Black & White Photos

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The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition)

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Best Business Practices for Photographers, Second Edition

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Post Date : Feb 03, 2012 08:15:29 | Usually ships in 24 hours

A follow-up to the successful and acclaimed "Best Business Practices for Photographers", this updated and expanded edition serves as an even more comprehensive guide to achieving financial success and personal satisfaction in your business as a photographer. Included in this new edition are sections on licensing your work, making the career change from a staff photographer to a freelancer, surviving an IRS audit, and more. This book includes best practices in interacting with clients, negotiating contracts and licenses, and business operations. "Best Business Practices for Photographers, Second Edition" is the key to a successful career in photography.

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