Saturday, June 30, 2012

The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition)

!#5: Good bargain The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition) Decide Now

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Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet.

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career. 50 Black & White Photos

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The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition)

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Thursday, June 14, 2012

How to Start a Home-Based Photography Business, 6th (Home-Based Business Series)

!#5: Prices How to Start a Home-Based Photography Business, 6th (Home-Based Business Series) Buy Now

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Everything you need to know to start and run a profitable photography business from your home.

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Sunday, May 27, 2012

VisionMongers: Making a Life and a Living in Photography

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Post Date : May 27, 2012 08:19:38
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For those who want to make the transition into the world of vocational photography—staying true to your craft and vision, while fusing that craft with commerce VisionMongers is a great place to begin your journey. With a voice equally realistic and encouraging, photographer David duChemin discusses the experiences he’s had, the lessons he’s learned, and the practices he’s adopted in his own winding journey to becoming a successful working photographer.

When it comes to this personal, honest combination of craft and commerce, there is no single path to success. Everyone’s goals are different, as is everyone’s definition of success. As such, VisionMongers does not prescribe a one size-fits-all program. Instead, duChemin candidly shares ideas, wisdom, and inspiration to introduce you to, and help you navigate, the many aspects of transforming your passion into your vocation. He addresses everything from the anxiety-riddled question “Am I good enough?” to the basics—and beyond—of marketing, business, and finance, as well as the core assumption that your product is great and your craft is always improving.

Along the way, duChemin features the stories of nine other photographers—including Chase Jarvis, Gavin Gough, and Zack Arias—whose paths, while unique, have all shared a commitment and passion for bringing their own vision to market. With VisionMongers, you’ll learn what paths have been taken—what has worked for these photographers—and you’ll be equipped to begin the process of forging your own.

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Tuesday, May 15, 2012

Shake, Rattle, and Shoot: The Business of Baby Photography

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Shake, Rattle, and Shoot: The Business End of Baby Photography shows budding baby photographers how to photograph their young subjects in a natural and spontaneous way. Perfect for parents or new photographers who want to improve their baby photography skills and take their hobby to the next level, the book provides tips and techniques to help readers learn how to use their camera and accessories well, how to work with babies and their parents, set up a shot with props or backgrounds, and much more. The book also provides coverage of how to build a baby photography business, including information on building client relationships, pricing and packages, and self-promotion.

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Monday, May 7, 2012

Family Photography: The Digital Photographer's Guide to Building a Business on Relationships

!#5: Last Minute Family Photography: The Digital Photographer's Guide to Building a Business on Relationships Get it now!

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Post Date : May 07, 2012 08:30:51 | Usually ships in 24 hours


Going beyond how to capture memorable family photos, this examination spotlights the special touches and relationship-building skills that turn subjects from clients into friends. The author’s signature techniques for generating repeat business are shared, revealing how to remain a family’s constant photographer for years—from maternity portraits and baby photos to wedding images and senior snapshots. Specific suggestions are featured, including reaching out through social networking sites, blogging, and hosting special parties and events. Offering a comprehensive approach to building a successful portrait business, this handbook demonstrates how relationships with subjects are just as important as the pictures created for them.

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Tuesday, April 24, 2012

The Business of Studio Photography: How to Start and Run a Successful Photography Studio

!#5: bargain sale The Business of Studio Photography: How to Start and Run a Successful Photography Studio Shop for

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The Business of Studio Photography is the complete one-stop guide to opening and running a successful photography studio.

The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included. 

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Wednesday, April 18, 2012

Profitable Wedding Photography

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Monday, April 2, 2012

99 Ways To Make Money From Your Photos

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Post Date : Apr 02, 2012 08:30:07 | Usually ships in 24 hours

Packed with insider tips, the editors of the successful Photopreneur blog (blogs.photopreneur.com), explain in each chapter what and how to shoot, how to break in, and where to go to generate sales. From photo enthusiasts, to beginning photographers, to professional photographers, 99 Ways To Make Money From Your Photos is the ONLY resource of its kind.

  • ISBN13: 9780967754604
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Tuesday, March 27, 2012

Publish Your Photography Book

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We live in the golden age of the photography book. Since the early 1990s, the number of photography book publishers has continued to grow while technological developments have placed more tools for bookmaking directly in the hands of photographers. For the students and working artists who have chosen photography as their primary means of expression, having their own photography book is seen as a passport to the international photography scene. Yet, few have more than a tentative grasp of the component parts of a book, an understanding of what they want to express, or the know-how needed to get a book published. Publish Your Photography Book is the first book to demystify the process of producing and publishing a book of photographs. Industry insiders Darius D. Himes and Mary Virginia Swanson survey the current landscape of photography book publishing and point out the many avenues to pursue and pitfalls to avoid. This expert guide is organized in six sections covering the rich history of the photo book; anoverview of the publishing industry; an intimate look at the process of making a book; a close review of how to market aphoto book; a section on case studies, built around discussions and interviews with published photographers; and a final section presenting a wealth of resources and information to aid in the understanding of the publishing world. Publish Your Photography Book also includes a number of additional interviews and contributions from industry professionals, including artists, publishers, designers, packagers, editors, and other industry experts who openly share their publishing experiences.

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Wednesday, March 21, 2012

photographing feelings

!#5: Good photographing feelings This instant

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This book, by a 30-year pro, explores the dynamics of the relationship between the photographer and her subject. It clears reader's path to achieving excellence in portraiture. Until now, these subtle interactions have remained a secret. Other books on portraiture are full of posing diagrams, illustrations, lighting designs, and equipment chatter. There is none of that in this book--not one picture and not one word about f:stops.

You can learn the technical part of photography in many other books and by taking courses. You can ONLY learn the relationship dynamics by working alongside a pro for years, or by trial and error for even more years, OR by reading this book.

This book also includes a bonus mini-booklet entitled "HOW TO PHOTOGRAPH CHILDREN". This bonus book is a good read just for its humor, but it, like PHOTOGRAPHING FEELINGS, is chock full of common sense advice that seems obvious once you read it, but can take years to learn otherwise. The bonus book sells separately on Amazon for .55.

PHOTOGRAPHING FEELINGS AS A SHORT BOOK --13,000 words--a quick but densely packed read. No fluff or filler...





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Friday, March 16, 2012

Taking Stock: Make money in microstock creating photos that sell

!: Prices Taking Stock: Make money in microstock creating photos that sell fast


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The ultimate insider guide to creating stock shots that sell from a veteran iStockphoto inspector

An iStockphoto inspector since 2002, author Rob Sylvan has spent nearly a decade as part of the team that decides which photos get sold on one of the largest, most popular microstock sites in existence. He’s also made tens of thousands of dollars off of his own microstock photography. As a result, no one knows better than he does what it takes to get your photos accepted to stock sites—and what to do to make those photos sell. In Taking Stock, Rob shares his hard-earned insider knowledge on how to shoot, edit, and tag photos so you can earn while you learn, regardless of which microstock agency you’re using.
 
In this book, you’ll learn how to look at the world through the eyes of designers, photo editors, and stock photographers. You’ll also learn the importance of focusing your energy on creating stock content that resonates with your passion for photography. But we all know time is money, which is why Rob explains how to set up an effective digital workflow—the real key to making money in the high-volume, low-cost microstock market. By the end of this book, you’ll look at your work with new eyes, enabling you to make more money doing exactly what you love: shooting photos that sell.
 
You will learn:

  • How to license photos as stock
  • What photos are in demand
  • The components of a successful digital workflow
  • How to use titles, descriptions, and keywords to give yourself an edge
  • Specific tips for shooting food, people, places, nature, objects, animals, and more
  • Editing techniques that will make your shots sell

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Sunday, March 11, 2012

The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up

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NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you
    
-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

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Tuesday, March 6, 2012

The Photographer's Market Guide to Building Your Photography Business

!#5: Buying The Photographer's Market Guide to Building Your Photography Business Decide Now

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Make Money Doing What You Love





The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take.





In this revised edition, you'll learn how to:





  • Harness the power of digital photography

  • Target your audience through online marketing

  • Find your niche (or shift to a new one)

  • Craft a solid business plan

  • Network professionally with other photographers

  • Showcase and price your work

  • Get support from accountants and lawyers

  • Create a strategic path for your business at every stage

  • And more!




Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.

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Thursday, March 1, 2012

Making Your Camera Pay (Illustrated)

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This little book is a practical, up-to-the-minute answer to the question: "How can I make my camera-work profitable?"

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Sunday, February 26, 2012

Social Media Marketing for Digital Photographers

!#5: Price Social Media Marketing for Digital Photographers purchase online

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Post Date : Feb 26, 2012 17:54:04
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Teaching photographers how to use social media to grow their businesses --

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.
  • Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
  • Shows you how to translate your use of social media into increased profits
  • Helps you answer such questions as "Which sites should I use?" and "How do I get started?"
  • Provides invaluable insights from top photographers discussing their social media business success stories
Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

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Wednesday, February 22, 2012

2012 Photographer's Market

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FULLY UPDATED WITH ALL THE INFORMATION YOU NEED TO FIND BUYERS FOR YOUR PHOTOS

For more than three decades, photographers have trusted Photographer’s Market as a resource for helping them grow their businesses. Now Photographer’s Market has improved upon this history to provide a comprehensive and 100% up-to-date listing of every must-have market for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests and more.

In addition to the more than 1,500 individually verified market listings, the 2012 Photographer’s Market includes:

  • A FREE 1-year subscription to ArtistMarketOnline.com, (a value!) where you can search listings, track your submissions, get the latest photography news and much more
  • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need and how to submit both digital and film images


  • NEW! Special features on selling more photography in 2012, secrets to social media success, exploring new niches, bringing new life to an old business, generating referrals and managing your clients


  • NEW! Inspiring and informative interviews with successful professionals including sports photographer Rick Wilson, fine art photographer Kathleen McFadden, wedding photographer Marissa Bowers and Harley-Davidson’s chief photographer Brad Chaney


  • NEW! Q&As with tips and advice from photo rep Norman Maslov and American Photographic Artists CEO Stephen Best


  • Markets for fine art photographers, including hundreds of galleries and art fairs as well as tips for maximizing art fair success

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Sunday, February 19, 2012

Light and Shoot 50 Fashion Photos

!#5: Price Light and Shoot 50 Fashion Photos order

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Post Date : Feb 19, 2012 17:51:03
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Have you ever wondered what it really takes to be a fashion photographer? Want to learn what the pros do in the field on a daily basis to create compelling, artistic, iconic fashion imagery? Then this is the book for you!  With a focus on lighting, Light and Shoot takes 50 truly amazing fashion photos and tells the budding fashion photographer how each was created. First is the equipment "must-haves." Next are lessons on how to integrate make-up and lighting. From there, you will learn how to shoot for the three main outlets: catalogue, editorial, or advertising. From beautiful photos and lighting diagrams to the photographer's thoughts behind the photos, to a snapshot that shows what camera, ISO, shutter speed etc. were used, this book will give you the tools you need to light and shoot your own fashion photos.

*Lighting diagrams-which are in high demand-that show you not just one view, but three *A global assortment of fashion photographers that are at the top of their field that will walk you through their thought process and lighting choices *Lots of beautifully composed images that will make your jaw drop

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